Given the Covid-19 crisis, current business environment and outlook, The Advertising Club and AAAI have unanimously decided that the money towards the submission of the entries be refunded and the awards be paused for the year 2020.
Call for entries open for BuzzInContent Awards 2020
A sum of Rs 1,40,00,000 (One crore forty lakh) received through submission of entries, thus 99% of the money received, have been refunded, the Ad Club said in a press statement.
“Going forward, in the best interest of the entrants, we are contemplating submission of two years of work in the coming year so that they will not lose out on an opportunity to enter the good work done this year,” the statement said.
Partho Dasgupta, President, The Advertising Club, said, “We stand with the A&M community during these difficult times. It has been an unprecedented year requiring unprecedented decisions. In such circumstances, it is most important to optimize costs and focus on delivering business efficiencies. Given the pressure on cost and our focus on driving the industry’s growth agenda, it was imperative to pivot towards facilitating reduction in expenditure. We are sure that the tide will soon turn and we will see a definite recovery that will allow us to come back better and stronger.”
The Advertising Club said it is optimistic that things will soon return to normalcy and it will take fresh stock of the situation just before the commencement of the festive season.