Team Pumpkin, an integrated digital marketing agency has acquired the digital marketing mandate of Food Service India Pvt. Ltd. (FSIPL), the F&B solutions provider for the HoReCa segment in India.
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The mandate includes the creation and strengthening of a digital identity for FSIPL, focus on media buying, e-commerce development, social media management, and providing innovative communication solutions and engagement strategies. Team Pumpkin’s Mumbai office will handle the duties.
Swati Nathani, Co-founder of Team Pumpkin, said, “Amid these unprecedented times, the food service industry is facing unique challenges. We are more committed than ever to challenge ourselves and ensure Food Service India Pvt Ltd’s digital growth. We are excited and all set for this exciting new adventure.”
Himanshu Bhatt, GM, Digital and Brand Marketing, FSIPL, said, “In this changing foodservice landscape, a strong digital presence is our priority. With brand positioning & increased brand awareness as our major focus, the partnership with Team Pumpkin will help us build sustainable engagement with the right audience. We look forward to growing the brand’s digital reach across markets & are excited by this new partnership.”
Carrying forth the 75-year legacy of its parent group VKL Spices, FSIPL boasts of over 350 high-quality and innovative kitchen, menu and beverage solutions across courses and cuisines, for creative possibilities.
Armed with an arsenal of five avant-garde brands — Springburst, Chef’s Art, Sunbay, Spicefield and Marimbula— FSIPL delivers food experiences created by chefs, for chefs.
Committed to the success of its 8,500+ HoReCa partners across the nation, FSIPL’s major development setups and distribution partners across India and abroad provide last-mile services and help cultivate the culinary passion of its institutional partners, home chefs, families and other retail customers.
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