In a bid to maximise its reach, Indian local language content discovery platform Dailyhunt is betting big on IPL. The news aggregator has onboarded the IPL bandwagon and signed on Associate Sponsorship deal with Star India for the upcoming season to be played between September 19 to November`10 in UAE.
The industry sources confirmed the development with BestMediaInfo.com.
Dailyhunt will join nine other associate sponsors - Polycab, USL, Coca Cola, ITC, Mondelez, Kamla Pasand, Rummy Circle, AMFI, Gillette (P&G). Star India has onboarded Dream11, Phone Pe, Amazon and Byju’s as Co-presenting sponsors.
Dailyhunt denied commenting on its IPL plans. However, the associate sponsorship, which costs in the excess of Rs 45 crore, holds significance in the wake of the launch of Dailyhunt’s short-video app ‘Josh’. “What better platform could be than IPL to take ‘Josh’ to the masses in such a short period of time,” said a source.
Announcing the official launch on Wednesday, Dailyhunt said gaining phenomenal traction through the beta phase, Josh is Dailyhunt’s tribute to Bharat, celebrating its creative beauty and diversity. “In the last 45 days of its beta launch, Josh numbers have exploded: 200+ A-rated exclusive creators, 4 mega music labels, 50+ million downloads, 1+ billion video plays per day, 23+ million daily active users (DAUs), 21+ minutes time spent per DAU and over 5 million User Generated Content (UGC) content creators,” the platform claimed.