The Internet and Mobile Association of India (IAMAI) has announced SonyLiv and Lionsgate as the latest leading online curated content providers in India to sign the Universal Self-Regulation Code.
The code has already garnered wide support from the industry and has on-boarded 15 of the leading online curated content providers in India such as Zee5, Viacom 18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Flickstree.
Tarun Katial, Chair, Digital Entertainment Committee, IAMAI, said, “I am overwhelmed with the support received on the code and delighted to welcome SonyLiv and Lionsgate as the 16th & 17th leading OCC providers in India to sign the ‘Universal Self-Regulation Code’. We have India’s leading OTT providers as the signatories and expect more players to join the initiative in the coming weeks.”
Ashok Nambissan, General Counsel, Sony Pictures Networks India, said, “We are delighted to join the league of signatories of the Universal Self-Regulation Code. We look to working closely with the IAMAI and other OTT players to get broader acceptance for the Code as well as the Government’s support for the industry’s efforts at self-regulation.”
The Code is effective from August 15 and allows OCCPs to comply with all the guidelines in a time-bound manner. Each signatory to the code has agreed to appoint an external advisor as part of the grievance redressal mechanism within 60 days from the launch of the code, i.e. September 4.
The Internet and Mobile Association of India (IAMAI) addresses the challenges facing the digital and online industry, including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile and digital payments.