Fashion e-commerce company Myntra has announced Bollywood actor Kiara Advani as its brand ambassador and nationwide celebrity endorser. The Bollywood actor is set to feature in the company’s new brand campaign focusing on strengthening Myntra’s position as a fashion expert.
In her role as the brand ambassador, Advani will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy and entertainment-oriented customers from across the nation. Additionally, her strong fan following will help strengthen Myntra’s vision of democratising fashion.
Advani said, “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has changed the overall dynamics of online shopping, it’s a platform that has enabled us to find our fashion favourites with just a click. It’s been one of the most liked platforms among the youth and it makes me extremely happy to join hands with them and be associated with the brand.”
Speaking on the association, Amar Nagaram, CEO, Myntra, said, “We are ecstatic about our association with Kiara Advani. She personifies fashion and style that appeals to a wide audience across geographies and age groups. Her association will be pivotal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India. This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content.”