Graphixstory Pvt Ltd has been appointed as shoe brand Khadim’s India’s creative partner for festive 2020. Khadims India is the second largest footwear retailer in India established in 1981, with a two-pronged focus on retail and distribution of fashion footwear.
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Applicable to the mandates, the agency will work on the product films and statics and content marketing, ahead of the festive season.
Mainak Banerjee, Senior Manager, Marketing at Khadims India, said, “We are excited to appoint Graphixstory for our festive 2020 creative partner. As we are heading towards festive, we have introduced our new collection of footwear that is younger, more vibrant and believe will appeal to Gennxt. These products are now in the store and what better way to communicate this new range innovatively through the digital medium that resonates with the intended target audience.”
Arnab Samanta, Head of Marketing at Graphixstory Pvt Ltd, said, “We are thrilled to have one of the most iconic Indian shoe brand on board with us. We eagerly look forward to add further momentum to brand building effortsin their next phase of growth, with a great opportunity for effectual storytelling, content and tech innovation in total to help the channels reach out to their respective audiences.”