Every child is unique and so are the experiences that shape them into strong and confident adults. The story that the brand Horlicks from Hindustan Unilever Limited captures through the new film, highlights the journey of childhood that has now become more challenging than ever before.
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In a unique moment of mother-daughter engagement, the film brings alive the fact that today’s stories should not be limited to the intrinsic physical growth benefits but to the courage and confidence that children display when they grow well.
Mothers see growth in milestones, the unforgettable moments where the child showcases ‘adult’ values or commits surprising acts. Particularly in the times we live in, bravery, and the values of care and protection are the core of well-nurtured children. Horlicks’ new TVC celebrates the sharp thinking of a daughter who has the courage and grit to handle the situation and comes through for her family.
Sudhir Sitapati, Executive Director, Foods and Refreshment, HUL, said, “India’s nutrition journey is central to the growth of the country. Nutrition is also the primary motivation that drives the mother, as a gatekeeper to the family’s health, so that the child can meet each moment with their full potential. Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.”
The TVC has been conceptualised by FCB India. Commenting on the creative insights that went into the making of the film, Swati Bhattacharya of FCB, said, “What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller stronger sharper children; now it takes it to the next level where the child applies it to life.”
Horlicks is a nourishing beverage that combines the goodness of milk, wheat and malted barley with 23 vital nutrients such as proteins, Zinc, Vitamin C and Vitamin D with other immunity supporting nutrients like Selenium, Folic acid, Iron, Vitamin B12 and Vitamin B6.
Client: Horlicks India
Creative Agency: FCB India
CCO: Swati Bhattacharya
Creative Team: Anusheela Saha
Servicing Lead: Priya Agarwal
Account Management: Devika Sharma
Planning: Kizie Basu
Production House: Good Morning Films
Working title of film: When did you?
Language: Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali, Oriya, Marathi, Assamese