Eight Indian shortlists at Warc Prize for Asian Strategy 2020

A total of 22 campaigns representing a wide range of brands and categories from nine markets have been shortlisted for this year's tenth edition of the WARC Prize for Asian Strategy, a search for the smartest strategic ideas from Asia's marketing industry.

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Indian agencies lead the way with the most campaigns shortlisted (8), followed by China (4), Hong Kong (2), Singapore (2), Bangladesh (1), Japan (1), Malaysia (1), Philippines (1), Vietnam (1) and Regional (1).

Among Indian agencies, McCann Worldgroup India led the charge with three shortlists followed by Leo Burnett India with two. Ogilvy, FCB India and Cheil India secured one shortlist each.

A variety of categories are represented, including automotive, finance, FMCG, telecommunications and travel, with international brands, such as Coca-Cola, McDonald's, Harpic, Nike, Pantene as well as local brands, including Nikkei, Singtel and Zomato making the shortlist.

The 10th WARC Prize for Asian Strategy, is currently being judged by an eminent panel of 26 client- and agency-side experts. Free to enter, the winners of the top award-winning papers will share a US$10,000 prize fund.

The winners will be announced on October 21, 2020. Insights of the winning case studies will be published in WARC's 2020 Asian Strategy Report, to be released at an event in Singapore early November.

Shortlists from India:

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