Healthcare brand Cipla Health Ltd.’s Cofsils, which offers a complete solution for sore throat and cough-related issues, has rolled out a new television commercial for ‘Cofsils Gargle’, encouraging everyone to imbibe the habit of ‘gargling’ in order to stay safe and healthy.
The brand is re-introducing ‘gargling’ as a fun routine to embrace the new normal and keep all infection at bay. The Cofsils TVC showcases the correct method of gargling and the loud ‘gudgud’ sound that has great benefits for a sore throat and throat infection; thereby emphasising on gargling as the new norm to follow every day, highlighting that regular practice of gargling with Cofsils Gargle containing povidone-iodine helps to kill 99.9% germs.
It has three-way action: anti-viral, anti-bacterial, and anti-inflammation that gives quick relief from throat infection, commonly caused during flu seasons and viral outbreaks.
Shivam Puri, CEO Cipla Health Ltd., said, “At Cipla Health, we have always focussed on the physical well-being of our consumers by aiding them with credible and convenient healthcare solutions. During the monsoon season, the incidence of common cold, flu and throat infection could be higher; hence we have a range of throat care solutions that help to address these problems at its inception. Through the Cofsils Gargle TVC, we aim to cultivate gargling as an everyday ritual by generating awareness about its health benefits. While gargling with salt water simply flushes the toxins from your throat, Cofsils Gargle kills a wide range of bacteria and viruses in just 30 seconds, helping to relieve sore throat quickly and effectively.”
This advertisement was created by Womb agency during the Covid-19 lockdown and will be showcased across TV as well as digital platforms in different versions ranging from 10 to 45 seconds.
Cofsils Gargle is available in a 50ml bottle at Rs 110 and a 100ml bottle at Rs 170 across India at pharmacies and ecommerce websites in India. The recommended method of using this gargle is to mix it with an equal amount of water, then tilt your head backwards and gargle for 30 seconds by swirling the liquid at the throat and then spit out the solution. This can be repeated up to four times a day, or as directed by the physician/dentist. Along with this, cough medicines, cough suppressants and throat lozenges combined with some home remedies like honey and lemon may help to improve a sore throat.