Radio network Big FM has become the official radio partner of the Rajasthan Royals team, this IPL season. Since this year the on-field fervour will be different owing to the current scenario, the radio network has vowed to keep the spirits high by bringing the excitement to the audience’s homes with the campaign ‘Be Royal With the Royals’ for all the die-hard fans of the team and the tournament.
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As part of the campaign, the radio station will have a daily feature called The Royal Hour, which will see a player from the Rajasthan Royals team or an expert engage in an exclusive interaction with the RJ. Making the show insightful while keeping the spirit of the game alive, it will also see the guests reminisce their cricket journey along with music dedications from the golden era and candid chats with listeners. Ensuring fans do not miss any important moment, Big FM will also bring a brand new show, A Royal Experience, that will keep them up to date with the latest happenings of the Rajasthan team.
The radio station will present two new features, The Royal Podcast and The Royal Playlist. The former is a podcast series in a storytelling format with each episode dedicated to a team member, encapsulating their fun interviews along with special anecdotes. The entire series will be amplified on partnering platforms, which includes leading podcast providers in the country. With The Royal Playlist, Big FM will curate a special playlist featuring favourite songs of each RR player. This fun-filled musical bonanza will also have listeners guess a player’s favourite track from the golden era where the winner will not only be gratified with a gift but will also get a chance to dedicate a song to the team or player along with a special message.
The radio network will also present fans with a first-ever virtual meet and greet session with the cricketing team as part of its special The Royal Experience. It will see listeners, pre-selected through a contest, interact with their favourite Rajasthan Royal players and get an opportunity to ask them to sing or share a special message for them on Instagram, thereby creating a wholesome Royal Experience.
Sunil Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, said, “Nothing unites people in our country like a good game of cricket and we are thrilled to be the official radio partner of the Rajasthan Royals team. We have curated a host of offerings for fans of the team and the sport to give them a holistic and immersive experience from the comforts of their homes. They will surely be treated in royal way which they will cherish for a long time. I would also like to wish the team all the very best and hope they emerge victorious.”
Jake Lush McCrum, COO at Rajasthan Royals, said, “The fans are one of the key factors in why the IPL has been so successful. The colour, the noise, the passion. With the tournament unable to be played in front of a crowd this time, the responsibility lies on each and every team to reach out to their fans who have lent their undying loyalty and support right from the very first season. Through this association, we hope to leverage Big FM's extensive reach to provide our fans all the key updates and insights from the camp so they are as close to the action as possible.”
Additionally, listeners will be apprised of the latest happenings in the Rajasthan Royals set up all throughout the day in the form of player trivia, match and score updates, a round-up of what happened in the match along with expert opinions and analysis. The association will be promoted through an integrated 360-degree campaign across Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Ajmer, Bikaner, Jodhpur among others. The radio station will be creating multiple touch points in order to connect and engage with its listeners, thereby ensuring an enriching experience.