Digital general insurance provider Acko General Insurance has announced the appointment of Ashish Mishra as the Executive Vice-President, Marketing.
Mishra will play a vital role in building a stronger consumer brand, creating brand campaigns, and building brand awareness and propositionVarun Dua. Sharing the company’s ambition for empowering consumers digitally, the new hire brings decades of expertise to the company.
“We’re excited to welcome a highly seasoned global executive as Ashish. He has a wide array of experience and knowledge in strategy building and the field of marketing, making him an invaluable asset to our leadership team,” said Varun Dua, Founder and CEO, Acko General Insurance.
He added, “Ashish's appointment speaks to Acko's ability to attract global industry talent and further bolsters our expertise to build a strong marketing function within Acko.”
Mishra said, “I am delighted to come on board at Acko, which is at the forefront of accelerating the next wave of insurance penetration in India with the help of advanced technology, new inventions, and a fresh approach toward insurance. This delivers real tangible value to customers across India both in terms of cost saving and better customer experience. It’s so exciting to see that we already have customers across 550 cities in India. We have a massive opportunity to drive growth and in the process build a strong, recognisable and a beloved home grown brand.”
With over 17 years of experience, Mishra joins Acko as Executive Vice-President, Marketing. In his previous stint, he worked 13 years with HSBC across their India, Dubai and London offices working across brand, planning and product marketing verticals. He holds an engineering degree in Computer Science and a PGDCA from MICA, Ahmedabad.