Production house ‘Another Idea’ has made a film — #VocalForLocals Don't buy a dog. Adopt an Indie. — for the NGO, Welfare of Stray Dogs (WSD), as a labour of love.
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A digital campaign where pet owners would be encouraged to post pictures of themselves and their Indie dogs, it would also be launched with the hashtag #Proud to be Indiean on August 14.
Abodh Aras of WSD said, "The Indie dog is a hardy, loving, good looking, low-maintenance animal that is unfortunately neglected and seen as a ‘stray’. I am glad ‘Another Idea’ came forward to make a film that highlights the pressing need to adopt these wonderful animals."
Gaurav Gandhi, CEO of Another Idea, added, "When we heard of this need, the team headed by director of this film Hiten Bhatia and producer Shuja Rahman was very excited. We are glad that we are playing a part in helping a good cause."
The film would be actively promoted by influencers and animal lovers on social media beginning August 11.
WSD has been carrying out mass sterilisation programmes for street dogs since 1994, following WHO recommendations on rabies eradication and dog population control. It also conducts on-site first aid and vaccination, and programmes on education and awareness.
WSD pioneered adoptions of Indies in 1995 and was also the first organisation in Mumbai to have ‘adoptathons’ for getting Indies adopted.
Client: The Welfare of Stray Dogs
Produced by: Another Idea
Directed by: Hiten Bhatia
Head Production: Shuja Rahman
Voiceover Artist: Tanvi Malhotra