The Knight Riders and Mobile Premier League (MPL), an esports and mobile gaming platform, announced that MPL will be the principal sponsor for both the Knight Riders Franchises in the Indian Premier League (IPL) and Caribbean Premier League (CPL) — Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR).
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Venky Mysore, CEO and MD, Knight Riders, said, “We are very excited to partner with MPL, which is a vibrant Indian start-up company promoted and run by a group of young and innovative people, in Esports and Gaming, that is bound to grow significantly. Our partnership across KKR in IPL and TKR in CPL will create new opportunities to socialise and activate our partnership.”
Abhishek Madhavan, VP, Growth and Marketing, MPL, said, “We are excited to be the principal sponsors for Kolkata Knight Riders. The team has been a household name right from the start and have won the prestigious IPL championship twice. They have some stellar players and the team competes to win, which is what MPL is all about as well, so it is the perfect marriage that will help us take our brand to more users. With Trinbago Knight Riders, one of the strongest teams, having won the CPL Championship three times, as its sister franchise, this association will help us take MPL to the international sports arena.”
CPL is scheduled to start on August 18 and conclude on September 10 in Trinidad, which will feature three-time champion Trinbago Knight Riders (TKR) and five other teams.
IPL is scheduled to start on September 19 in UAE and conclude on November 10, which will feature two-time champions Kolkata Knight Riders (KKR) and seven other teams.