Lotus Entertainment, the company that runs Marathi GEC Fakt TV and sister concern of Enterr10 TV Network, has taken on board Shrutish Maharaj as the Chief Business Officer. They also announced their foray into Southern markets with ‘Dangal Kannada’, a Kannada GEC channel.
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Maharaj, who was earlier with Enterr10 TV Network as Chief Revenue Officer, will have the revenue, strategy, syndication, operations, marketing and digital teams reporting to him. He will also spearhead ‘Bhojpuri Cinema’, a leading Bhojpuri channel as an additional responsibility.
In a joint statement, Manish Singhal and Shirish Pattanshetty, said, “We are most confident that his is the right leadership to
transform our vision into reality, as far as regional TV space is concerned.”
Maharaj said, “It’s thrilling to be back working with the group and the duo. Representing some exciting products in some exciting markets will be a precious opportunity to also learn while I lead. My objective will be to help them build valuable media brands while scaling up and fast-tracking the revenue mandate. Adopting a transformational approach as against a transactional one has always been a key to differentiate brands from products and we pretty much are committed to lead our group in that direction from here on.”
According to the company’s statement, Lotus Enterprise plans to get into multiple languages in the regional entertainment genre in the times to come. Fakt Marathi channel will be continued to be handled by Screenmax Media.