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Grapes Digital bags digital marketing mandate for Cholayil

The agency will manage digital marketing and social media strategy along with influencer management for the entire product portfolio under Cholayil

Personal goods manufacturer Cholayil has awarded its digital marketing mandate to Grapes Digital, a digital-first agency.  The account was won following a multi-agency pitch and will be managed by the agency's Delhi and Mumbai office

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The agency will be strategising and providing digital marketing services for popular Cholayil brands such as Medimix, Cuticura and Krishna Thulasi, which includes the brand’s existing product portfolio and upcoming launches. Grapes Digital will be managing digital marketing and social media strategy along with influencer management for the entire product portfolio under Cholayil.

Himanshu Arya, Founder and CEO, Grapes Digital, said, “We are glad to partner with Cholayil and find ourselves fortunate enough that we get a chance to work with a brand having a legacy and in-depth study of Ayurveda. We look forward to creating interesting campaigns for them to further enhance their digital media presence.”

Ashish Ohlyan, Head of Marketing, Cholayil Pvt. Ltd., said, “We found Grapes Digital’s work engaging and delivering on the parameters similar to our business objectives. Our entire brand portfolio, particularly Medimix, is on a high growth trajectory. We needed a partner who can support us in our digital journey to exponentially reach out to our audience and build a strong digital presence for all the brands. We are looking forward to a great partnership with Grapes Digital to take Medimix and other brands to newer heights.”

Pradeep Cholayil, Chairman and Managing Director, Cholayil Pvt. Ltd. added, “There’s a paradigm shift in the digital landscape due to the Covid situation. More and more people are not only consuming digital media but also shopping online. In these changing times, it’s of prime importance that we up our digital presence and marketing initiatives to remain relevant for digital audiences. Grapes Digital’s strong track record and capabilities have assured us that they will help all our brands reach the level we need and achieve our objectives.”

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