Fever Network that runs radio stations Fever FM, Radio Nasha and Radio One has launched a campaign ‘Bounce Back Bharat - Radio’s First Digital Conclave’, an initiative towards supporting nation-building and spreading positivity via inspirational stories. The campaign will feature a series of e-conclaves with the who’s who of the Indian corporate world.
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A line-up of celebs from the world of Bollywood — Vidya Balan, Dia Mirza, Taapsee Pannu, Manoj Bajpai, Sonu Sood— to sports — Gautam Gambhir, Yuvraj Singh— are partnering with the activity. Corporate giants like Mahindra First Choice Wheels Ltd, LIC, Pizza Hut, Wildcraft India, Malabar Gold & Diamonds, Acer, St Angelo’s VNCT Ventures, Deccan Multispecialty Hardikar Hospital and CKC have come onboard for the campaign.
The first chapter of this initiative is set to go live on 15th August 2020. In this chapter, the leaders - Mr Ashutosh Pandey (MD & CEO, Mahindra First Choice Wheels Ltd), Ms Neha DK (Director Marketing, Pizza Hut) and Mr Gaurav Dublish (Co-Founder, Wildcraft India) would get into a freewheeling conversation with the youth icon Gautam Gambhir. These visionaries would provide a glimpse on how businesses will transform under the ongoing unprecedented circumstances, importance of pivoting to newer solutions, and steps taken by their organization to bounce back to normalcy. Through the e-conclaves, the aim is to reach out to the audience, build back their confidence thereby generating demand to support the economy stand back on its legs.
Harshad Jain, CEO, Radio and Entertainment, HT Media Ltd. and Next Mediaworks Ltd., said, “The rampant impact of COVID-19 on economy and lives is known to all, every business big or small has been hit by this slump. As a responsible brand and business, through this initiative of Bounce Back Bharat, we aim to create a platform for the industry leaders to share their strategies, learnings which may benefit others. It is time for businesses to reconfigure their strategies to sail smoothly in these difficult times, and we, at Fever Network, will help organizations do exactly that.”