Angel Broking, a new-age brokerage firm, in association with iProspect India, has launched the first-ever YouTube Search Ad campaign in the BFSI sector.
Spearheaded by iProspect India, the digital agency from Dentsu Aegis Network (DAN), the campaign aims to capture the valuable search intent on YouTube and drive immediate branding impact. It leverages YouTube Search Ads to drive brand awareness. Although running ads on YouTube is not new, advertisers can now advertise as per customers' intent with the YouTube Search Ads (Beta).
The campaign targets pan-India audiences who search for the brand online or seek solutions to general broking queries. For instance, if a user searches for relevant keywords like ‘Angel Broking’ or ‘What is trading’, the brand’s videos appear as the top searches on YouTube.
Rubeena Singh, CEO, iProspect India, said, “iProspect has always worked towards providing innovative solutions to its clients and has always been an early adopter of products and technology.”
“Google, recently, has made the feature available as a Beta. We leveraged it for our client Angel Broking and are the first to execute this product in the BFSI sector,” she added.
Talking about the campaign, Prabhakar Tiwari, CMO, Angel Broking said, “Through this campaign, we are enhancing our digital engagement across the country and driving awareness around our brand and services. We are extremely happy to be the first company in the sector to opt for this.”