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Times Network announces ‘India For Assam’

A special initiative to resurrect flood-desolated Assam

With 28 districts submerged and more than 45 Lakh residents affected, Assam flood situation continues to remain grim, painfully displacing both human and wildlife. Drawing the nation’s attention to the calamity, Times Network, India’s premium broadcast Network, announced ‘India For Assam’, a special initiative to create awareness and raise funds for the relief efforts for the state bearing the brunt of this flood fury year after year.

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With an extensive editorial focus on its news and digital platforms, India for Assam also urges every Indian to stand united and help Assam by contributing to relief funds.

Citizens can donate funds to:

Name of the Account:  Chief Minister's Relief Fund Assam                                                                                  

A/c No: 35969660230, IFSC Code: SBIN0010755, Name of Bank & Branch: State Bank of India, Secretariat Branch, PAN : AAATC4667K, UPI ID: cmrfassam@sbi

MK Anand

Speaking on this initiative, MK Anand, MD and CEO, Times Network, said, “Assam is facing the worst of nature’s fury, even as it confronts COVID-19. Efforts to restore normalcy in Assam requires our immediate attention. India for Assam is a clarion call to the nation, appealing to all Indians to step forward and generously donate to the task of relief and rehabilitation.”

This National level drive will run through TIMES NOW, TIMES NOW WORLD, Mirror NOW and on to create maximum assistance in the rehabilitation efforts. With continuous news reportage through news stories, special feature, explainer videos, website articles and digital videos led by the network anchors, Times Network will extensively cover the Assam flood and aid the relief efforts through a fundraiser plea.


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