HT Media’s HT Bangla is mobile-first Bangla news website, with a focused product concept, a new-age news platform for today's Bengali youth, about things that matter to them, served in a de-cluttered manner.
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The response has been overwhelming. Just a few months after its launch, HT Bangla is already logging 10 million+ monthly page views and four million monthly users. Over 66% of the readers belong to the age category of 18-34 years.
Catering to the millennial and Gen Z crowd, the platform has specially curated topics and information along with the local and global news sections. The sections – Sports, Personal Finance, and Job Opportunities – have made a mark among the active readers. This has also made the average page per visit to 3. The bounce rate of the website is amazingly low compared to industry standards, which means people are engrossed with the offering.
Arghya Prasun Roychowdhury, Editor, HT Bangla, said, "This is just the beginning. In times to come, we will significantly add to the bouquet of offerings, ramp up our video inventories to give readers the news, sights, and sounds from Bengal and across the globe. Staying true to HT ethics, we will highlight the issues that matter to the people."
Amitava Bhattacharya, Chief Revenue Officer, East, Hindustan Times, who will also look after HT Bangla, said, “With HT Bangla, a brand targeted for the youth, we want to reach out to potential partners who would look to leverage our product to reach the Bangla-speaking millennials and GenZ in Bengal and beyond.”
HT Bangla is also in the process of greater integration with the Fever FM Network.
HT Bangla since its inception has been present on social media platforms Facebook and Twitter and has now made forays into YouTube and Instagram. For those Bengali readers, who want a dash of cutting edge all-encompassing coverage from Noam Chomsky to Nandan, from Modi to Mamata, bangla.hindustantimes.com is the destination.
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