British content company BBC Studios has announced the re-launch of its popular children’s channel, CBeebies, in India after eight years. The channel had discontinued its operations in November 2012.
The channel is available across leading multi-system operators in the country including Tata Sky (DTH & Mobile) Sun DTH, IMCL, Fastway, and Kal Cables, amongst many others – currently reaching 33million+ homes. More platforms will be launching the channel in the coming weeks, making the service available in as many homes as possible.
CBeebies is a dedicated pre-school channel that brings 100% ad-free content to India. A multi-genre channel, CBeebies is aimed at children aged six years and under. It offers a distinctive range of programming, from Animation to Live-Action, designed to encourage learning through play in a consistently safe environment.
CBeebies is dedicated to delighting and surprising its pre-school audience and remains the UK's most-watched and most loved channel for the under-sixes. Internationally, there are CBeebies channels available across Asia, Australia, Africa, Poland, the Middle East and Turkey, and Latin America.
The programme schedule in India consists of entertaining, trusted and interactive series, and offers a mix of new and landmark, high-quality, UK-produced programmes to educate and entertain the BBC's youngest audiences. Acclaimed series such as Hey Duggee, Go Jetters, Sarah and Duck, Thomas & Friends and Teletubbies encourage children to learn about the world and enjoy their surroundings. With its bright colours, friendly and familiar characters and interactive content, CBeebies is a dependable environment for children.
Ryan Shiotani, SVP and GM, South and South East Asia, BBC Studios, said, “CBeebies is trusted by parents internationally and we are thrilled to bring this dedicated pre-school channel back to India. We are passionate about nourishing little minds and having a positive impact on their intellectual, social and emotional development. We are proud of the diverse and inclusive nature of CBeebies content, and our young audience love being able to see themselves reflected in our content, and engage with their favourite award-winning characters.”
BBC Global News in India will be marketing and distributing the CBeebies channel, utilising their well-established presence, expertise and network of affiliates in the market.
Rahul Sood, Managing Director, India, BBC Global News, said, “We are extremely pleased to have relaunched CBeebies in India, especially at a time when there has been a massive increase in viewership in the genre and in overall screen time by kids. We’re sure that CBeebies will provide kids and their parents a safe environment that offers a unique combination of learning with entertainment. At BBC audiences are always at the heart of everything we do and we are committed to bring quality content to our viewers no matter what the challenges are.”
The channel marks its re-entry in India with a strong lineup of programming, including:
Go Jetters follows the adventures of four plucky heroes, Xuli, Kyan, Lars and Foz, as they travel the world with their teacher, mentor and friend, Ubercorn, a funky disco-grooving unicorn. A comedy, action adventure for 4-6 year olds, Go Jetters combines music, cool gadgets and disco-dancing to introduce the audience to geography and culture. Filled with comedy, teamwork, awesome sights, and funky facts, each episode offers older pre-schoolers a fun-filled and action packed exploration of their wider world.
The BAFTA and Emmy® Award-winning Hey Duggee is one of the happiest, most fun shows on kids TV! Duggee, a big huggable dog and the leader of The Squirrel Club, a place where kids (known as the Squirrels) can go to have adventures, try new things and earn badges. Duggee teaches the kids about being responsible, working as a team, taking acceptable risks and most importantly...having fun!
Andy’s Aquatic Adventures
Andy works at Safari World, the biggest and best safari park on the planet. But when disaster strikes, he jets off in search of the animal that will help him put things right. It could be a blue whale, a bottlenose dolphin, a pygmy gecko… or a sarcastic fringehead!
Dog Loves Books
A pre-school animated series based on the award-winning book by Louise Yates. Introducing a sweet, funny double act of bold adventurers. Dog is a dog of few words. Pug is a dog of many words. Together they form a delightful duo who like nothing better than getting into a good book.
Yakka Dee is a fun, high energy picture book using a mixture of animation and live action to help teach young children new words while boosting their self-esteem and social confidence.