Marathi News channel ABP Majha celebrated 13 years of successful operations on June 22. With many flagship shows and initiatives, 24x7 local news coverage and a highly viewer-driven approach, the channel has created a strong brand-equity in the competitive market of Maharashtra.
The remarkable journey of the channel witnessed numerous memorable shows such as Aaple Bharat Ratna, which celebrated the maestros of Maharashtra who received the Bharat Ratna Award; Majha Katta, a flagship weekly show that deliberated on the major developments of the society with renowned personalities, and Dahchya Batmya, the daily 10 pm flagship bulletin of ABP Majha, which has been lauded by viewers time and again.
ABP Majha was the first channel to interview Sharad Pawar after the formation of the Maharashtra government and conducted many exclusive interviews of prominent personalities of the state and nation such as Baba Ramdev, Sonam Wangchuk, Amir Khan, Ratan Tata, Rajiv Bajaj and Shankar Mahadevan to name a few.
Over the years, ABP Majha has dominated the viewership charts during various major news events. The channel has been a clear No. 1 in its respective segment – a trait it shares with the entire ABP News Network.
In 2019, ABP Majha was Maharashtra’s most preferred news channel with 44.6 average weekly GVMs. During the Covid-era, the channel has emerged as no. 1 in the Marathi News Genre, and triumphed over all GECs with 32.5 mn Impressions on the day of lockdown announcement. Equally impressive have been the channel’s efforts in creating a meaningful impact on the society through critical initiatives like Majha Shikshan Parishad, the first-ever ‘Education E-Conclave’, which brought together various eminent personalities in the realm of education at one platform, to deliberate on the ongoing issues and concerns about the augmentation of educational operations amid Covid-19. The Maharashtra Government took note of the solutions that emerged from the conclave and implemented one of them by cancelling the final-year examinations, with results to be announced on the basis of aggregate marks scored by the students in the past semester.
During these challenging times, ABP Majha has been on the frontlines in helping various communities in need. As a result of the Covid-19 instigated lockdown, woeful stories of struggle have known no bounds; from the plight of the migrant labourers to communities stumbling for a morsel of food.
In this vein, ABP Majha brought to light another gruelling story to the fore – that of the blind people of Vangani, whose source of income was entirely dependent on selling things on the trains. After ABP Majha’s coverage and due recognition, the community received great support through local NGOs, individuals and politicians. BJP Minister Ram Kadam also donated ration for 350 families.
Avinash Pandey, CEO, ABP Network, said, “I’m absolutely elated and overwhelmed to be celebrating this significant milestone in the memorable journey of ABP Majha. It gives me immense pride to reflect on the past 13 years and see the consistency, perseverance and dedication with which ABP Majha has remained on the top of its game, year in year out. Through numerous heartfelt shows and initiatives, the channel has acquired a really special place in the hearts of Marathi viewers. And this touchstone only inspires us create and innovate more, and fulfil the needs of our viewers.”