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To be more consumer-centric, Tata Stryder is now Stryder, unveils refreshed brand logo

Launches ‘NX-30 HD’, a bike with hydraulic disc brake, 17-inch steel frame and steel telescopic thread-less suspension fork, on the occasion of World Bicycle Day

Stryder, a 100% subsidiary of Tata International Limited, has revealed its new visual identity— a more contemporary image that better reflects the evolution of Stryder, its products, and its customers.

The new image is part of an extensive branding overhaul and in sync with the mission to give a superior and state-of-the-art product experience to its consumer. Currently known as Tata Stryder, the brand will henceforth be called “Stryder”, which will be a consumer-centric and a progressive bicycle brand.

Rahul Gupta, Business Head, Stryder, said, “The world around us is changing — the company has a determination to never stop leading the way in innovation, personality and thought. Our new brand identity is a reflection of the youth, the vibrancy, and connects our bold attitudes with consumer personality. All the models will beautifully exhibit the new brand identity and all-new product experience to its riders. Along with the refreshed look, the company has adopted a ‘people-first’ policy. In such challenging times, we recognise the need to be even more customer-centric, and to be able to move to the new brand design completes this transformation for us. Stryder has undergone a transformation, including its logo. “The new logo symbolises brand new energy, its new vibe as we have repositioned ourselves afresh. This new avatar is much futuristic in approach, innovative and stylish, developed keeping in mind the millennial buyers, their preferences, and changing global trend. ”

The brand has also launched its new range ‘NX-30 HD’ on this World Bicycle Day observed on June 3.

“With this transformation, the brand has also launched its new range ‘NX-30 HD’ on this World Bicycle Day. The NX30-HD comes with hydraulic-disc brakes, which is a first-in-class feature and no other brand has it in the offered price range. It also comes with features such as steel telescopic thread-less suspension fork, cotter-less chain wheel set with steel crank, 17″ steel frame with water decals, a double wall alloy wheelset-rim and 29 ″x 2.35″ tyres, which makes it a perfect mountain bike,” said Gupta.

Gupta added, “Stryder recently completed its first decade in domestic and is known for providing product quality at affordable prices. In coming time, we are going to introduce more exciting ranges with new innovative and unique design under this marquee, Stryder. New projects are in pipeline and will get rolled out soon as the market situation after Covid-19 improves. We are confident enough that our new offerings will surely win the consumer's heart and make Stryder as their first choice.”

Stryder entered manufacturing and retail of bicycles in 2009 and today it is available at more than 4,000 retail outlets across India with more than 3 million happy riders.


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