Commemorating the unconditional spirit of love, June signifies Global Pride Month, a worldwide tribute to the LGBTQIA+ community celebrating the spirit of equality and freedom of choice. During this time of the year, there are celebrations worldwide, and everywhere there are rainbow flags, parades, parties and more. And while we are all staying indoors this year, Vh1 India, the 24-hour international entertainment channel from Viacom18, riding on the Pride Month festivities, in its musical style, curated a new block — Vh1 Pride, that features an exquisite line-up of tracks by LGBTQIA+ artists, who have always been at the forefront of music, across genres and eras. Vh1 Pride airs Monday nights at 8pm.
Vh1 India invites everyone to dress up in their parade avatars and share their Pride on Instagram stories tagging @Vh1India using #VirtualPrideParade. The most vibrant stories will be part of a Pride film showcasing the celebratory spirit of fans. As part of the celebrations, the followers will get up close and personal with prominent faces of the LGBTQIA+ community such as Maya the Drag Queen, Betta Naan Stop, Zeeshan Ali, Ma Faiza, among others. With fun interviews with them on the Vh1 social media pages, fans will be able to catch them at their candid best, talking about their life journey, music playing an integral part in their life, loving unabashedly and much more.
Click HERE to watch the first interview from the series.
Navin Shenoy, Head of Marketing, Youth, Music and English Entertainment, Viacom18, said, “Vh1 India has been known for celebrating the greatest music of all times and offering the best of pop culture; whether it’s through exclusively airing prominent musical extravaganzas around the world or featuring renowned artists across multiple genres. Since Pride is a time to celebrate love in all forms, we have curated multicultural programming that breaks all borders and celebrates the voice of prominent LGBTQIA+ artists who, through music and lyrics of their songs, have owned and celebrated their queerness. We have a lot of other activities planned so that everyone, from their homes, can join us in this celebration of love, acceptance and diversity, with Pride.”
Vh1 India will curate the voice of the youth using #Vh1ForPride in the form of new-age slogans, and add a twist of musical lyrics, while drenching them in the colours of Pride.