Under the prevailing and unprecedented challenging circumstances, The Advertising Club has decided to develop an exciting engagement platform for all in the industry at large with an immersive and engaging digital debate series ‘Vice & Versa’ — a tri-part novel series of exciting debates.
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Moderated by industry thought leader Agnello Dias, Creative Chairman, Dentsu Aegis Network and Founder, Taproot Dentsu, the debate will see media industry veterans Santosh Desai, CEO, Future Brands and Josy Paul, Chairman And Chief Creative Officer, BBDO India. The first debate under the series is set to be held on June 20 at 6.15 pm. The Live streaming will be done on Zoom, YouTube and Facebook.
The series of three online debates on some burning issues and marketing conundrum of "Now" named “Vice & Versa: The Power of Open Debate” will first debate: “Brand Purpose – Responsible or Opportunistic”. The left of the centre advocates postulate that it’s about time brands pay their dues to the society that has been succour to them. The brands ought to stand for something that the society would value and can engender positivity in the consumer’s altered circumstances of life and not just increase the sales turnover of the organisation. The advocates of right of the centre spectrum aver that brand purpose must form a part of its super ordinate goal. They pick an emotively engaging cause, create a product variant or hashtag and pick up their trophy.
Partho Dasgupta, President, The Advertising Club, said, “These are unprecedented times requiring all brands and organisations to adapt and reinvent their media and brand strategies. The digital debate series has been curated to provide insights and guidance on how to empower brands to thrive in the new normal. We are sure that Agnello along with Josy and Santosh will make this an interesting session full of breakthrough ideas and insights.”
The Advertising Club, incorporated in 1954, aims to “Help raise the professional standards of the Indian Advertising Industry”, and the Club attempts to do this through awards, seminars, evening meetings that are addressed by reputed international and national speakers and thorough up skilling workshops that enhance the quality of discourse among its stakeholders.
The club has been instrumental in giving some of the most pre-eminent experiences to the industry such as Abbys at Goafest, Effies, Emvies, Marquees, D-Code: Digital Review among others.