As Hike inches closer to launching its HikeLand, India’s homegrown internet start-up, it announced hiring of Seema Chawla as its VP and Head of Marketing. The aim of HikeLand is to enable a new social future.
Chawla comes with over 20 years of multi-vertical experience; having launched multiple new brands and products in the course of her career across Disney, Ajio.com, Mattel, and Hotstar. Chawla’s appointment is in line with Hike’s plan to strengthen teams across product, design, marketing, AI and ML, engineering, partner functions, and user research with multiple hiring initiatives. Chawla will report directly to Kavin Bharti Mittal, Founder and CEO, Hike New Delhi.
“What got me wildly excited about coming to Hike was Kavin’s vision on building a new social future. As technology blurs the line between imagination and what’s possible, Hike is perhaps the only company innovating at the intersection of art, AI and consumer delight. I’m excited to join a team that’s changing the way users experience social and forever change the way they hang out online. We’re building things right out of science-fiction movies and that’s really thrilling. I’m truly energised to be part of this journey along with the entire team at Hike,” Chawla said.
In her new role, Chawla would be looking after all things marketing at Hike, including branding, user growth, and product marketing for HikeLand and all subsequent sub-brands. In her previous stints, Chawla has been VP Marketing at Hotstar International, Chief Marketing Officer at Ajio.com, Head of Marketing at Mattel Toys India, and held various strategic brand, marketing, and sales roles at The Walt Disney Company.
In line with the company’s recent announcement of leadership hires and multiple hiring initiatives, Chawla joins the team as the company focuses on growth and innovation. Working towards the launch and scale of its upcoming offering HikeLand, Hike plans to hire for over 20 open positions across teams. Hike has also initiated virtual hiring events as part of its ZeroTo2 programme focused on onboarding young talent from colleges.
Hike is an Indian AI-led Unicorn startup committed to building a new social future. Hike believes that the future of social will have products that are joyful and built around people, not the other way around.