D&AD has announced some important changes to stay afloat amid the economic slowdown. Like other businesses around the world, they have seen their revenues dramatically reduce during the pandemic. Businesses like theirs, which are in part events companies, have been badly hit.
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They have developed a survival plan that enables them to do three things; first, continue to run the D&AD Awards to their usual high standard. Second, to continue to support the emerging cohort of creative talent as it seeks opportunities in the advertising and design industry, through the New Blood programme. Third, rebuild their reserves so that they can reshape D&AD for a different, primarily digital, future.
A key part of that plan includes a significant reduction in their staff numbers; and this also means they have had to reconfigure their senior management team. Their CEO, Patrick Burgoyne, has volunteered to relinquish his role and step down. He served first as a trustee and, since December 2019, as CEO.
Dara Lynch, the long-serving COO, will lead the company, supported by the senior management team, President Kate Stanners, Deputy President Ben Terret and Board of Trustees. Tim Lindsay will also continue to play an active role as Chairman.
D&AD is a charity devoted to stimulating, celebrating and enabling excellence in commercial creativity, serving the global creative community with our awards, festivals and learning programmes.