As multiplexes and cinema halls are still closed due to Covid-19 induced social distancing measures, all attention are moving towards OTT platforms. To address this transition, the content division of ABP News ‘ABP Spotlight’ has unlocked a brand new content innovation piece, with regard to a new film release on the streaming platform, Amazon Prime.
On June 12 midnight, as the Amitabh Bachchan and Ayushmann Khurrana-starrer ‘Gulabo Sitabo’ got an exclusive digital release on Prime Video, ABP Spotlight created this refreshing and amusing piece to keep the excitement alive among India’s film buffs. In this special piece, ABP news anchor, Shrivardhan Trivedi has interviewed ‘animated’ renditions of lead characters of the film.
This new content offering has posed a tremendous opportunity for brands to leverage the reach and prominence of the news channel and engage with their audiences in an extraordinary way.
Mona Jain, Chief Revenue Officer, ABP News Network, said, “At ANN, we are always exploring fresh and inventive formats to keep our viewers engaged. This new offering by our content division is a positive take from the daily onslaught of news generated by the pandemic, which takes a heavy toll on the nation’s mood. It will not only act as a means of entertainment and amusement amid these trying times, but will also open doors for advertisers to fine-tune their media plans amid the ongoing shifts in consumer behaviour and leverage exceptional reach across all platforms.”