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Zee Hindustan organises ‘Hindustan E-Vimarsh, Direct With CM’, an e-conclave with CMs

The aim was to give a clear picture to the road to recovery to viewers. Chief Ministers of 14 states participated at the e-conclave

Zee Hindustan, Zee Media Corporation Ltd.’s anchorless and multilingual national news channel, conducted a nationwide E-Conclave with 14 CMs of states, on May 16. Hindustan E-Vimarsh, Direct With CM, was a continuous telecast of a seven-hour session with different state heads participating across India.

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The e-conclave was held just a day before Lockdown 3.0 ended. Almost two months into the lockdown, India has faced a new challenge. Protecting its people from Covid-19 and reviving the economy so that the livelihoods and dignity of our citizens can be restored. As India walks on this two-edged sword, Zee Hindustan took the lead to organise an e-conclave with Heads of States so that viewers may get a clear picture of the road to recovery.

Each individual CM session lasted for half an hour where the leaders put forward their strategy for the coming days and encouraged viewers to stay strong. CMs who participated were: UP CM Yogi Adityanath, Gujarat CM Vijay Rupani, MP CM Shivraj Singh Chouhan, Punjab CM Amarinder Singh, Chhattisgarh CM Bhupesh Baghel, Sikkim CM Prem Singh Tamang, Rajasthan CM Ashok Gehlot, Tripura CM Biplab Kumar Deb, Jharkhand CM Hemant Soren, Uttarakhand CM Trivendra Singh Rawat, Manipur CM N Biren Singh, Himachal CM Jairam Thakur, Goa CM Pramod Sawant and Puducherry CM Velu Narayanasamy. The conclave cut across party differences showing the need of the hour.

Purushottam Vaishnava, CEO, ZMCL Cluster 2, said, “As the lockdown keeps getting extended, people are getting restless. Unverified sources on social media are creating an atmosphere of ambiguity. As a responsible media company, we wanted to bring clarity amid the chaos. Hindustan E-Vimarsh was conceptualised to bring our Heads of States straight to our viewer’s homes.”

Zee 24 Ghanta, Zee Rajasthan, Zee Bihar Jharkhand, Zee 24 Kalak and Zee Odisha — the five regional news channels of ZMCL Cluster 2, also participated in the event by telecasting relevant CM sessions. Each of these channels is slated to have their own state-level E Vimarsh with respective cabinet ministers in the coming days.

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