Somany Ceramics has launched an interesting citizen movement campaign titled #ZameenSeJudayEkSaath, as an honest attempt to give back to the community by feeding helpless and homeless people in these tough times.
#ZameenSeJudayEkSaath is an Instagram-only campaign urging people to be seated on the floor with their arms outstretched, which will make people look that they are connected and supporting one another despite the lockdown. Through this campaign, Somany Ceramics would like to reiterate the message of bonding and togetherness through this simple act of spreading their arms.
The beauty of the campaign is that when a viewer clicks on the unique hashtag, the entire Instagram feed showcases people creating a human chain and being united in these times.
Abhishek Somany, MD, Somany Ceramics, said, “Somany Ceramics is all about innovation, transparency, inclusiveness and giving back to the society. We have always strived to give back to the community. In such tumultuous times of the Covid-19 outbreak, hundreds of people across the nation have lost livelihood and ration. Through our initiative #ZameenSeJudayEkSaath, we will be feeding 25 people for every post on Instagram with this #ZameenSeJudayEkSaath tagging @somanyceramics. We express our gratitude to hundreds of people come forward to make this campaign a success. After all, one small step can make a big difference!”
Speaking on the campaign, Karthik Nagarajan, Chief Content Officer, Wavemaker India, said, “‘We are all in it together’ was the underlining idea we wanted the campaign to showcase. We are extremely happy and thrilled to see how beautifully this campaign has turned out and the engagement has been far higher than expected. Great to see a brand championing the cause marketing space.”
Released on May 19, the campaign has garnered over 250 + entries, more than 62,000+ likes and a reach of 2.2 million.