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LifeLong Online picks Centrick for a brand refresh

Launched by Roy Menezes, Vikram Gaikwad, Vistasp Hodiwala and Pushkarraj Mehta, Centrick wins fifth account in just 5 months

A 4-year-old company Lifelong Online has appointed a five-month-old agency Centrick for a brand refresh. Conceived in December by Roy Menezes, Vikram Gaikwad, Vistasp Hodiwala and Pushkarraj Mehta, Centrick builds online solutions, on the back of the wants of the people, Google first or Amazon friendly. It creates content that is sentiment first, experiences that are as compelling as they are engaging.

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LifeLong Online creates and designs products that enrich our lives every day through a range of products and appliances for home, health and happiness. The products they bring to market are made keeping in mind the needs of the modern consumer.

The account was awarded following meetings with multiple agencies.

Prerna Nagpal

Prerna Nagpal, Head Of Marketing at Lifelong Online Retail, said, "After meeting multiple agencies and understanding how they would approach this Brand-Refresh, we finally decided to partner with Centrick. Their lateral approach to building the brand Digitalfirst, the ideas, the overall clarity and quality in the proof of concept presented was what convinced us about the partnership. Here's someone who shares our vision and enthusiasm for all things digital.”

Roy Menezes

Roy Menezes, Partner and Chief Creative Officer at Centrick, said, "Not very often does an agency with our skillset and age gets to refresh a brand, starting with redesigning its online presence, building guidelines across iconography, typography, photography and then  ensuring they can be adapted to offline marketing collaterals and packaging. For us at Centrick it is truly a privilege. Lifelong is our fifth win in just five months and it reassures us about the path we are on."

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