As we are going through a health crisis, it is crucial to maintain the everyday nutritional needs to ensure that we are healthy and continue to support the body’s natural defence mechanism.
In line with Hindustan Unilever Limited’s Horlicks’ commitment to nutrition, the brand has launched a new TVC highlighting how Horlicks, consisting of immunity supporting nutrients like Zinc, Vit C and Vit D, can help support the body's defences.
With ‘Work from Home’ being the new normal, individuals are stretching themselves every day, balancing work from home and work at home. In these times, it is essential to look after each of the family members. Today, healthcare professionals are putting up a tough fight in hospitals and their own immunity is critical to continue this battle. The TVC beautifully captures this aspect with a thoughtful husband, making sure that his wife, a medical practitioner, is getting the immunity nutrients every day, to support her immunity in this fight.
Sudhir Sitapati, Executive Director, Foods & Refreshment, HUL said, “In our battle against this pandemic, it is crucial to understand what each of us can do at an individual level. With this TVC, we aim to highlight the need for stronger immunity, which is essential in these trying times. Balanced nutrition is important, especially when the immune system needs to be in optimal condition. Horlicks has Zinc, Vitamin C and Vitamin D — key nutrients known to support immunity. Recently, we also committed to donating packs of Horlicks to all major Covid hospitals in 12 key cities to help support immunity of health care workers and providers as they continue their tireless fight against coronavirus.”
Swati Bhattacharya, CCO, FCB Ulka, said, “Caregivers are left with little or no bandwidth to care for themselves when it comes to nourishment. Be it the quintessential homemaker or the ones now in front line, battling the pandemic, making a cup for Horlicks for people we care about, not only provides them with immunity supporting nutrients, but also comforts them.”
Adhering to government’s orders to maintain social distancing, the entire TVC was made indoors by a production team of two. Additionally, the technical team further helped in completion of the TVC while working remotely from their homes.
Client: Horlicks India
Creative Agency: FCB India
CCO: Swati Bhattacharya
Creative Team: Sumitra Sengupta, Anusheela Saha
Servicing Lead: Debarpita Banerjee
Account Management: Devika Sharma
Planning: Kizie Basu
Director (of the TVC): Shirsha Guha Thakurta
Exécutive Producer: Ramya Rao
Production House: Oink Films
Campaign Elements: TVC, Print