Gozoop, the digital-first integrated marketing company, has won the integrated marketing mandate for SterloMax following a multi-agency pitch.
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As part of the mandate, Gozoop will be responsible for building and reinforcing the brand’s digital presence and creating new, out-of-the-box communication strategies to strengthen brand awareness. Key responsibilities include search engine optimisation, online reputation management and influencer outreach.
Angad Ahluwalia, Senior Manager, Corporate Communication, SterloMax, said, “In the new world that will arise post the pandemic, health and safety are going to be the key pillars of society. As custodians helping provide safety to consumers, it was imperative we disseminate our message in an effective manner. We are happy to have Gozoop on board to help us help you.”
Commenting on this win, Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop, said, “The Chinese word for crisis is weiji, which means danger as well as opportunity. History has shown that black swan events have given rise to innovative, disruptive brands, which have changed the status quo and gone on to become market leaders. Ten years from today, we will look at SterloMax as a part of our everyday life, and will remember this as the start of an association between two like-minded high growth organisations.”
The SterloMax brand of hand-rub disinfectant and sanitiser products are alcohol-based and are proven to achieve bactericidal and virucidal activity for everyday health, protection and hygiene.