Cure.fit, the integrated holistic healthcare platform, announced that it will start monetising its digital offerings.
Customers will soon be able to choose between three-month, six-month and 12-month packages after an initial 14-day free trial. Cult.fit members, however, will continue to get free access to all online sessions, including Cult Live Classes and Eat Live Recipes across its various verticals on the cure.fit app.
Following the government issued directives on social distancing and subsequent lockdown norms released to curb the spread of Covid-19, cure.fit launched its live classes across different workout formats in March to facilitate home-based workouts not just for its members but for the general public at large. It added “Cult Live Masterclasses” to the mix in early April featuring a line-up of celebrity trainers, actors, sportspersons and fitness influencers such as Yasmin Karachiwala, Mandira Bedi, Mary Kom, Brett Lee, Vijender Singh and PV Sindhu.
Commenting on the move to monetise the digital offerings by cure.fit, Ankit Nagori said, “With physical gym operations being suspended at the moment, cure.fit has adapted itself in the last few months and transferred most of its services to the digital space. We have been generating top-quality content to make working out at home easy and fun. So far, our digital verticals have been popularly received and we want to continue to build on that momentum. Through monetisation, we hope that our popular live sessions can enable us to amplify the cure.fit experience for our users.”
Currently, cure.fit live offers live fitness classes across formats such as strength, dance, boxing, HIIT, HRX, S&C, and yoga on all days of the week. These live classes are also amenable to users across different fitness levels and do not require any equipment. Cure.fit also offers live guided meditation, sessions, cooking sessions, podcasts as well as talks with experts on various topics related to health and fitness.