Adobe and ServiceNow have announced the availability of its partnership integration, delivering an industry-first solution connecting data from Adobe Experience Platform and ServiceNow’s Customer Service Management product to enable more seamless, connected customer experiences, at ServiceNow’s annual conference, Knowledge 2020 Digital Experience.
Call for entries open for BuzzInContent Awards 2020
In today’s experience economy, where digital-only is our reality, marketing and customer service organisations must be aligned around a data-driven, customer-first approach. Connecting Adobe Experience Platform, the purpose-built Customer Experience Management (CXM) platform, and ServiceNow’s Customer Service Management product, empowers brands with a more complete view of the customer.
The integration leads to seamless workflows between Adobe Experience Platform and ServiceNow, enhancing Adobe’s real-time customer profiles with rich customer data and improving personalisation of customer experiences across all touchpoints. Additionally, through a ServiceNow and Adobe Experience Manager integration, brands can now deliver enhanced customer service capabilities.
“Today’s customer service teams are faced with unprecedented levels of customer inquiries, which has created urgency for omnichannel, end-to-end customer service solutions that provide a complete view of every customer,” said Farrell Hope, Senior Vice-President of Customer Workflows at ServiceNow. “Together with Adobe, ServiceNow is enabling organisations to have greater access to important customer information and build deeper loyalty with their customers.”
“As the leader in intelligent transformation, Lenovo understands that it needs to be a cross-organisational effort,” said Paul Walsh, Global Chief Digital Officer, Lenovo. “Leveraging Adobe and ServiceNow, we are looking forward to aligning our marketing and customer service organisations even more closely to engage customers with more intelligent, data-driven and contextual interactions.”
“Adobe’s mission to change the world through digital experiences has never been more relevant or powerful,” said Amit Ahuja, Vice-President, Ecosystem Development, Adobe. “Adobe and ServiceNow are partnering to empower enterprises with a more complete view of each customer, so they can provide an experience that will drive better engagement and ultimately business success.”
The ways that businesses support their customers now will define their brand and relationships for years to come. Customers today expect great experiences, but many fall short of them by relying on outdated and siloed systems that fail to deliver relevant data to customers. Through this integration, Adobe and ServiceNow joint customers can: