WARC, the global authority on advertising and media effectiveness, has launched the Warc Prize for Asian Strategy 2020, a search for the best strategic ideas that have driven results from Asia’s marketing industry.
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Since 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its 10th year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.
Lucy Aitken, Managing Editor, Case Studies, Warc, said, “The Warc Prize for Asian Strategy rewards strategic thinking that helps clients solve real-life problems and provides a base for future growth. As we set to mark this 10th year of the Prize at a time when marketing strategies are being challenged and adapted, we provide an opportunity to showcase successful marketing that is relevant to now and to the future.
“This year, we’ve launched the Long-Term Strategy special award to acknowledge the impact of long-term brand-building for marketers aiming to balance short-term sales with future-forward brand ambitions.”
Alongside the Gold, Silver and Bronze accolades, there is a prize fund of $10,000 for the best papers — Grand Prix ($5,000) and five special awards ($1,000 each) recognising specific areas of excellence, including the new Long-Term Strategy Award:
The Category Disruptor Award for the best example of a brand that has successfully broken with category convention.
The Customer Journey Award for the best example of a brand creating a compelling path to purchase.
The Early Adopter Award for the best example of a brand using a new innovation or emerging tech or platform.
The Long-Term Strategy Award (new) for the best strategy designed to build a long-term brand platform executed over a period of three years or more.
The Research Excellence Award for the best use of research in the development of strategic ideas.
A panel of strategy experts and senior marketers will join Siew Ting to judge the submissions. The first judges to be appointed are:
Full biographies: here.
Additional judges will be announced shortly. The deadline for entries is July 14, 2020. More information on the Warc Prize for Asian Strategy 2020 can be found here.