Watchmaker brand Titan launched a digital campaign ‘Make every moment count’ to spread hope and positivity in these times of uncertainty. As a brand, Titan has always stood for a celebration of life. Through good times and bad, through ups and downs, a positive and strong voice has been the hallmark of Titan. Carrying that same tone forward in these unprecedented times was most important.
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At this time, it’s natural for many to be anxious, feel despair and stress. The idea was simply to spread positivity. A simple ‘When life gives you lemons….’philosophy brought alive by a series of pictures and videos. Asking people to do what they like, what they’ve missed — just make the most of every moment.
Sirish Chandrashekar, Head of Marketing, Titan Watches, said, “Time is relative. Living every moment with meaning and making the most of what one has, are the thoughts flowing through everyone's mind today. Tomorrow when we are all past this phase the one thing we should take with us are memories. #MakeEveryMomentCount brings that alive with a message of hope and positivity.”
The campaign has been conceptualised by Ogilvy.
Mahesh Gharat, CCO, Ogilvy Bangalore, said, “This is the time to collaborate, make memories, to help, to share. Our teams across client, agency and production house did just that. A brand like Titan leads the way in showing the bright side of things”
The TVC:
Credits:
Agency:
Created by: Ogilvy
Chief Creative Officer: Mahesh Gharat, Kiran Anthony
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