English news channels garnered unprecedented viewership in the first week of lockdown which is BARC India’s Week 12 of 2020 from March 21-27.
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Considering young audiences of 15+ are glued to English news in the lockdown period, BestMediaInfo.com is taking this TG in consideration. In NCCS 15+ All India TG, Republic TV led the pack with a decisive margin. Times Now and India Today TV were at No. 2 and No. 3, respectively.
Also read: Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
|
Avg Weekly Imp (000) |
|
|
|
|
NCCS 15+ | India |
|
|
|
|
Channel |
2020W 9 |
2020W12 |
Growth in WK 12 Over Wk 09 |
|
Republic TV |
1599 |
6219 |
289% |
|
Times Now |
1560 |
3876 |
148% |
|
India Today Television |
901 |
3167 |
252% |
|
CNN News18 |
680 |
2485 |
266% |
|
NDTV 24x7 |
826 |
1939 |
135% |
|
News X |
85 |
122 |
43% |
In the 22+ age group too the channel maintained its leadership with a big margin. In terms of percentage growth CNN-News18 grew maximum by 309%.
|
Avg Weekly Imp (000) |
|
|
|
|
NCCS 22+ | India |
|
|
|
|
Channel |
2020W 9 |
2020W12 |
Growth in WK 12 Over Wk 09 |
|
Republic TV |
1363 |
5118 |
276% |
|
Times Now |
1339 |
3447 |
157% |
|
India Today Television |
704 |
2479 |
252% |
|
CNN News18 |
529 |
2166 |
309% |
|
NDTV 24x7 |
573 |
1312 |
129% |
|
News X |
73 |
113 |
54% |
English news cannels recorded massive growth in their reach across All India markets. Republic TV again led the pack with maximum growth in its reach in both 15+ and 22+ age groups.
|
Avg Weekly Reach (000) |
|||
|
NCCS 15+ | India |
|
|
|
|
Channel |
2020W 9 |
2020W12 |
Growth in WK 12 Over Wk 09 |
|
Republic TV |
6152 |
16544 |
169% |
|
Times Now |
5897 |
8695 |
47% |
|
CNN News18 |
3152 |
8226 |
161% |
|
India Today Television |
2556 |
6698 |
162% |
|
NDTV 24x7 |
1292 |
2351 |
82% |
|
News X |
312 |
700 |
124% |
In 22+ age group, Republic TV’s reach grew by 181% followed by CNN-News18 which grew by 178%.
|
Avg Weekly Reach (000) |
|||
|
NCCS 22+ | India |
|
|
|
|
Channel |
2020W 9 |
2020W12 |
Growth in WK 12 Over Wk 09 |
|
Republic TV |
4933 |
13882 |
181% |
|
Times Now |
4769 |
7188 |
51% |
|
CNN News18 |
2467 |
6853 |
178% |
|
India Today Television |
2074 |
5457 |
163% |
|
NDTV 24x7 |
1027 |
1954 |
90% |
|
News X |
265 |
615 |
132% |
In Mega Cities, which is core TG from a marketer's perspective, the pecking order of the English news channels saw some changes. While Republic TV continued to lead the pack, India Today TV jumped at No. 2 followed by Times Now. Mirror Now and WION were ahead of CNN-News18 and NDTV 24x7.
|
Avg Weekly Imp (000) |
|
|
NCCS 22+ M AB | Mega Cities |
|
|
Channel |
2020W12 |
|
Republic TV |
763 |
|
India Today Television |
583 |
|
Times Now |
509 |
|
Mirror Now |
219 |
|
VION |
201 |
|
CNN News18 |
195 |
|
NDTV 24x7 |
162 |
|
News X |
17 |
