The Advertising Agencies Association of India (AAAI) and The Advertising Club who had recently announced the postponement of Goafest 2020, today announced that both Goafest and Abby Awards 2020 will be deferred for the year. This is inevitably necessary in the face of the prevailing global and national crisis.
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The Abby Awards at Goafest are the biggest and the most sought after recognition in the advertising, media and marketing industry – while Goafest itself is the premier Indian event for the communications, media and advertiser fraternity. The Advertising Club and AAAI expressed confidence that both would be back next year on an even grander scale.
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The Abby Awards saw some of the greatest works being submitted this year and inspite of a muted economic scenario and a global health pandemic the number of entries were at almost at par to that of last year. Such large participation numbers for the Abby awards are a testament to its covetous stature in the industry.