Nineteen of the shortlists are from India. Cheil India’s ‘Samsung Good Vibes: Now, words aren't just heard, but felt’ campaign makes a shortlist in seven categories. TBWA, BBDO with five shortlists each and two of Tribes Communications are among the shortlist
TBWA India's five shortlists comprise three for 'One Mindful Mind' and two for 'Blink to Speak'. BBDO India’s three are for '40 Years of Indian advertising' and other two for 'Sons #ShareTheLoad'. Tribes Communications has two shortlists each for Honda's 'Life Saver Boards' in the outdoor category.
A global health crisis could not stop the dedicated Grand Jury from their commitment to judge world-class work.
Scott Rose, Executive Director, New York Festivals Advertising Awards, said, “We’re thrilled with the calibre of this year’s cutting-edge entries, the 2020 Grand Jury judged thousands of entries and set a high bar for the shortlist. As always, running a fair and competitive top-flight competition judged by prominent international creatives was our goal at the competition launch in October.”
The 2020 Grand Jury comprises Creative Directors, Executive Creative Directors and Chief Creative Officers recruited from top global agencies and leading boutique agencies. The 400+ jury determined the 2020 Shortlist from entries submitted from 60 countries around the globe.
NYF’s powerhouse category roster represents the full spectrum of creativity and innovation prevalent in the industry today. Entries were carefully reviewed by the Grand Jury in the following Category Groups: Activation & Engagement, Artistry & Craft in Advertising, Audio/Radio, Avant-Garde/Innovative, Branded Content/Entertainment, Collaborations & Partnerships, Creative Marketing Strategy/Effectiveness, Design, Digital/Mobile, Direct & Collateral, Design, Film (Cinema/Online/TV), Film Craft, Financial Advertising (formerly Midas), New York City Award, Outdoor, Package & Product Design, Positive World Impact, Print, Public Relations, Social Media & Influencer, Sports and Student.
“The importance of the Grand Jury cannot be stressed enough, their commitment to honouring the men and women who created exciting work for brands around the globe result in innovative work moving on to the Executive Jury judging rounds. Their insights and expertise are paramount to the process,” Rose said.
Shortlisted entries progress to the live online judging rounds with the 2020 Executive Jury, an elite group of global CCOs and other top agency creatives. Through five rounds of judging, the Executive Jury will select Finalist, Third Prize, Second Prize, First Prize, Grand Award and Best of Show award-winning entries.
To view the 2020 Shortlist please visit: HERE.
The winners will be announced on May 2.