SBI Life recently launched its protection-focused brand campaign showcasing the power of family support, which fuels one’s inner belief to rise and shine in life. Taking the thought forward, SBI Life signed Indian sprinter and women’s 100m national champion Dutee Chand, to feature in an inspirational video highlighting how all dreams can be made possible when you get encouragement from your family.
The video narrates the successes and struggles from the life of the national champion and the role played by her loved ones during this journey.
Through this powerful narrative, SBI Life aims at encouraging individuals to pursue their dreams, while simultaneously securing their family’s needs by making life insurance a financial priority.
The film starts with a throwback to Dutee Chand’s childhood and walks us through different stages from her life which moulded her into the champion that she is today. The story moves on to beautifully capture how the encouragement from Dutee’s family members was instrumental in providing her the strength to pursue her sporting career despite all odds. Which eventually led to Dutee winning laurels for the country and propelling into international fame. The film does not stop at showcasing days of her success, but also encapsulates the important role of her family’s support in helping her beat the odds in life outside of the running track.
Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance, said, “We at SBI Life, have always advocated the importance of protecting one’s family. In our cultural context, the institution of family has always stood as a bedrock of support. Through the inspirational story of Dutee Chand, we aim to put forth the spirit of happiness and fulfilment experienced by individuals when they have support of their family members. We are honoured to have had the opportunity to present Dutee's life journey and hope this inspires families across the country to encourage individuals to pursue their personal dreams and ambitions.”
Speaking about the association with SBI Life, the ace sprinter Dutee Chand said, “A strong family, builds a stronger you. Through all those hard times in life, your family support is what will keep you going. When I look back, I couldn't thank my stars enough for having bestowed me with a supportive family as mine. It's true when they say keep your success close but your struggles closer. It keeps you humble, grounded and focused. I thank SBI Life for this opportunity to relive key moments from my life that made me the person that I am today and more importantly to be able to use this platform to thank my family for believing in me and my dreams."
‘Apno ki #HimmatWaliSeeti’ campaign highlights that once an individual has ensured a safe future for the family, a little encouragement from loved ones can boost one’s confidence to take up an alternative interest which may have been delayed due to other commitments.
SBI Life Insurance Company Limited is a joint venture between State Bank of India and BNP Paribas Cardif S.A. and is one of the leading life insurance companies in India. SBI Life offers a comprehensive range of life insurance and pension products at competitive prices. The company offers individual and group products which include savings and protection plans to address the insurance needs of diverse customer segments.