Puma India came up with “Play On” Pack of sneakers, launching the Future Rider and Style Rider. Along with that they launched an engaging digital campaign centred around augmented reality on Instagram and retro swipe up games.
Conceptualised and built by creative tech studio and official Facebook/Instagram AR partners, AliveNow, they launched the Puma Rider Instagram AR Filter as well as this addictive retro arcade Swipe Up Game called Rider Ball.
As one of the first sneaker brands in the country to use a branded Instagram AR Filter to engage celebrities and fans alike, Puma launched this colourful AR experience that drove engagement and awareness about the fun new colourways and retro vibes of the Rider franchise. The AR story filter was used by the likes of Sara Ali Khan, Sahil Sharma AKA Zaeden and many more Instagram influencers.
Fans can try the filter out too:
Bringing Retro back, going full arcade with a pinball rendition, AliveNow built an interactive game for Puma fans to play to stand a chance to win some of the shiny new Rider merch from Puma! Users need to swing the Puma Rider paddles to hit all targets and complete the game as quickly as they can.
Can try the game here:
Debosmita Majumder, Head of Marketing, Puma India, added, "As a brand we always look for interesting ways to communicate with our consumers and innovation is at the forefront of that effort. With a retro-inspired sneaker like Rider, we had the chance to leverage Instagram Augmented Reality Filters and Swipe Up arcade games to bring fans ‘back to the 80s’, so they can have fun and share with friends too."
Siddharth Satyanath, Senior Strategist, AliveNow, said, “Working with such a fun brand and team was nothing short of brilliant. The Rider franchise unlocked new ideas that we could tap into and we look forward to what more is to come from Puma this year.”
AliveNow is a global creative tech studio based with operations in India, Middle East and South East Asia.