IndiaLends, a digital marketplace for credit products, has strengthened its senior leadership team with the appointment of two key members — Amit Kumar Singh as Chief Business Officer and Animesh Bhartiya as VP, Brand and Marketing.
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Singh, former senior executive at Airtel Payments Bank, will now be responsible for leading growth and driving new initiatives as Chief Business Officer. Bhartiya who was earlier heading communications at Godrej & Boyce will now head Brand as Vice-President, Brand and Marketing.
Gaurav Chopra, CEO, IndiaLends, said, “We are happy to have best talent from the industry. IndiaLends as a company is committed to grow at an exponential rate. Having someone of Amit’s capabilities, we will continue to provide high quality experience to all our stakeholders. IndiaLends has become a popular consumer brand among Indian millennials. With Animesh’s rich experience in consumer space, we aim to strengthen our brand affinity further in 2020.”
Singh said, “I am very excited to be a part of IndiaLends, a company which has significantly grown in last five years. I hope to make significant contributions to India’s fintech and lending landscape.”
“IndiaLends has been driving conversations beyond their product offerings. I am thrilled to join the team and look forward to contribute to its growth journey,” added Bhartiya.
A fintech veteran, Singh comes with a rich experience of over 15 years of spearheading business, creating and executing strategy, managing large Operations. Prior to joining IndiaLends, Singh led the sales distribution and GTM strategy at Airtel Payments Bank. Singh has previously worked at Reliance Jio money, Fino Payments Bank and YTS solutions. He is an alumnus of IMT, Ghaziabad and holds a bachelor degree from NIT, Trichy.
Bhartiya is a professional with 20 years of global experience in developing brand and marketing strategy, marketing communications and experience design. Prior to joining IndiaLends, Bhartiya was the Chief Communications Officer for Godrej and Boyce. He has also spent a considerable amount of time in UK in marketing agencies like Ogilvy & Mather, Publicis, etc.
Both Singh and Bhartiya will be based at IndiaLends head office at Gurgaon.