Facebook has announced that it has recruited a new communications head to lead its growing corporate communications and public relations mandate in India. Bipasha Chakrabarti will take on the role of Communications Director at Facebook India, and will be a part of the India leadership team, reporting to Ajit Mohan.
Chakrabarti comes with 18 years of experience working with leading tech brands and PR agencies. In her last assignment as the Head of Corporate Communications at Cisco India and SAARC, she not only led the entire gamut of communications, including analyst, technology, and corporate communications, but also managed leadership and executive communications for the office of APJC President. Prior to Cisco, Chakrabarti was with Sun Microsystems. As part of her new role, she will lead the communications charter for both Facebook and Instagram in India.
The announcement comes just a month after Facebook announced the hiring of Avinash Pant as the Marketing Director at Facebook India to drive the company’s consumer marketing efforts across the family of apps. Just a year ago, Facebook had also announced a new leadership structure in India bringing the company’s functions under Mohan, reporting directly to its headquarters in Menlo Park.
Mohan, VP and MD of Facebook India, said, “Communications is a critical function for us as we continue to build Facebook’s story in India. We are grateful for the trust that our users, advertisers, partners, and the government have placed in us, and are committed to communicating openly and transparently. Bipasha is among the most seasoned communication professionals in the country and I am very excited to have her join us and lead this charter.”
Over the course of last year, Facebook has spearheaded several India-focused initiatives with a strong focus on fuelling entrepreneurship, boosting digital skilling, and breaking the gender imbalance on the Internet.
In the last few months, Facebook has recruited for key roles across multiple functions such as marketing, sales, partnerships, and policy. Consistent with the new organisation structure, several of these roles have been spread across the Facebook family of apps.