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Tech start-up Play appoints The Rethink Company as its creative partner

Play recently launched smart wearables and audio technology products. Together with the agency, they will inspire consumers to adopt Play’s ‘digital active wear’

Gurgaon-based tech start-up Play has appointed recently formed brand and communications company, The Rethink Company, as its integrated creative development partner.

Play recently launched smart wearables and audio technology products.

Welcoming the new agency on board, Sandeep Banga, CEO, Play, said, “Play is a personalised tech ecosystem for young people who lead digital lives. They know what they are seeking and are focused on finding enriching product experiences and not just price-led devices. Play, as a brand, is our journey to inspire these young people to lead active lives. And we are delighted to on-board The Rethink Company as our creative agency at the very start of this journey. Together, we are confident, we will be able to inspire our consumers to adopt our ‘digital active wear’.”

Nirmalya Sen, Founder and CEO, The Rethink Company, said, “There is nothing more exciting than helping lay the foundation of a brand. And to be able to create something new for ambitious young people is twice as much fun and fulfilling. We can’t thank Sandeep and the entire team at Play enough for placing their faith in The Rethink Company.”

The Rethink Company is a new-model brand experience company that lies at the cusp of brand creation and business consulting. And is built on the belief that, in this ever-changing world of technology and its impact on how people live, for brands to be buoyant and constantly in-the-game, momentum is everything.

Play is a technology company that enables IoT devices in active wear and home automation vertical. With a rich and in-house R&D team, it aims to make functional, high-quality products and back them with unparalleled after-sales service. Play visions to bring delight to the everyday routine experiences of their customers.

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