Piramal Enterprises’ Consumer Products Division has announced its association with Sourav Ganguly, former Captain of the Indian Cricket Team and current President, Board of Control for Cricket in India (BCCI), as the brand ambassador for ‘Polycrol’, its antacid brand.
Available in mint flavour, Polycrol is a liquid antacid brand and is among the top three in Eastern India, including West Bengal, Assam and Odisha.
Nandini Piramal, Executive Director, Piramal Enterprises Limited, said, “We are pleased to have Sourav Ganguly as the brand ambassador of Polycrol. Sourav, known as ‘Maharaja’ in Eastern India, has been one of the world’s leading batsmen and a successful captain of the Indian cricket team. His association with Polycrol is a testament to our legacy brand’s strength and trustworthiness.”
Ganguly said, “Polycrol has been a household name in the East and has been a part of my family too, for many years now. We love our food and hence always ready with Polycrol. I feel honoured to be associated with such a credible brand and look forward to creating new success benchmarks.”
The Piramal Group’s diversified portfolio includes presence in industries like healthcare, financial services, glass packaging and real estate.
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