The One Club for Creativity recognised FCB India with Gold for their campaign ‘Times Out & Proud’ as the regional winner for APAC, at the eighth annual One Screen Short Film Festival in New York.
The “Times Out & Proud” film gives the hope of an inclusive society. This film aims to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. On May 17, 1990, the General Assembly of the World Health Organisation (WHO) removed homosexuality from their list of mental disorders. This decision by the WHO constitutes a historic date and powerful symbol for members of the LGBTQ community. With this film, we aim to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.
On winning the only Gold in APAC, Swati Bhattacharya, CCO, FCB Ulka, said, “This is our first gold at One Show! It’s very special for each one of us! Times of India doesn’t just chronicle change, it also helps open new windows for all of us as citizens. When we get to speak for the brand, we all know that it’s an opportunity to do something brave and beautiful!”
Jason Samuel, Creative Supervisor, FCB Ulka, said, “Love always prevails. Such a joy to see our labour of love recognised at the world stage. A glorious win for the community. Towards a more progressive and tolerant India!”
One Screen is part of The One Club for Creativity, the global non-profit organisation celebrating creative excellence in advertising and design.
FCB India is the Indian agency of FCB (Foote, Cone & Belding) Worldwide. FCB Worldwide is a fully integrated marketing communications company with presence in 80 countries, 1000+ brands and 8000+ people, FCB is part of the Interpublic Group [IPG] of Companies.