The most-watched season of one of the biggest TV properties, Bigg Boss, ended on a high note as its grand finale episode aired on February 15 crossed the 10mn Impressions mark in Urban and touched the 14mn mark in Urban + Rural markets [BARC India Week 7 : HSM : NCCS All : Prime Time (1800 - 2330 hrs) : 2+ Individuals].
The number 1 non-fiction property of the Hindi general entertainment category reached out to over 213mn viewers across all its airing on both Colors SD and HD feed (Source: HSM Urban 2+, Pay+Free Universe, All NCCS, Week 40’19-7’20).
The highest-rated season of Bigg Boss along with top-performing fiction shows such as Naagin, Chotti Sardaarni, Shakti and Barrister Babu helped Colors remain the dominant leader of the Hindi GE category with 505mn Impressions and 21.1% market share in the Urban markets.
