Winners of the inaugural BuzzInContent Awards, which recognised the best of work in content marketing,Â have said the event has set a benchmark for the entire industry.Â
The winners were selected through an exhaustive two-tier process that included judging by a grand jury and then an executive jury consisting of industry leaders.Â
The winners were selected from over 270 entries across 20 different categories, including nine special ones.Â
The overwhelming participation from the industry strengthened BuzzInContent.com's position as the foremost knowledge and news platform for the content marketing industry.
The awards were announced in a virtual ceremony on December 9.Â
Vivek Srivastava, Joint MD at Innocean Worldwide India, which won two Gold for Kona Electric under the Auto and Best Cause Marketing through Content of the YearÂ categories, complimented BestMediaInfo and BuzzInContent teams for conducting this award show in a spectacular manner in such trying times, adding the stature of the award will only get bigger in the years to come.
âWe at Innocean are really thrilled to win two Gold Awards in the inaugural awards. We believe that right insight coupled with an element of unexpected discovery makes branded content ideas lively and buzz-worthy. Backed by a worthy platform like Discovery Networks, the Innocean team was able to demonstrate the virtues of an EV in an impactful and evocative manner. Itâs a true tribute to our client Hyundai Motor Indiaâs willingness to push the boundaries and try new ideas in achieving meaningful brand connect,â he said.
Gujarat Cooperative Milk Marketing Federation LimitedÂ won two Gold under the Best Content During Covid Crisis category and FMCG & Retail.
Jayen Mehta, Marketing Head at Amul, thanked BuzzInContent Awards 2020 and the jury members for recognising the efforts of Amul and 3,000+ chefs from 50+ countries who started creating live recipes for our customers at home during the Covid-19 pandemic.
âThe endearing efforts by the chefs have further strengthened the relationship between food and hospitality industry, Amul and our consumers around the world. The use of technology and social media to create this phenomenal live and interactive content of 80,000+ hours is unparalleled and will serve as a case study of what we can achieve by collaboration,â Mehta said.
A winner in the category of Fashion & LifestyleÂ for its client adidas, Abhijeet Singh, GM Brand Solutions and Marketing, LBB (Little Black Book), said, âWe are happy to get our efforts recognised, and are excited to win Gold for ideating and delivering on a truly innovative campaign for adidas on our platform, LBB. This campaign saw WhatsApp and nano-influencer marketing at its best! And we're grateful for the recognition.â
Apart from all these categories, we realised how important it was to not let go unrecognised the efforts of the podcast industry, which flourished and kept millions of listeners engaged during crisis.
In the special category of Best Podcast Content of the Year,Â aawaz.comÂ got Gold for its client Tata Mutual Fund.
Sharing his excitement, Sreeraman Thiagarajan, CEO ofÂ aawaz.com,Â said, âWe are excited to win the maiden BuzzInContentÂ Gold award for Ishq Bhi Risk Bhi podcast. We are glad Tata MutualÂ Fund trusted us to tell theirÂ stories."