Taboola, a discovery platform, has announced significant enhancements to its Newsroom product suite, which uses AI and dataset on the open web to support quality journalism. Publishers, including Associated Press, Die Welt, The Independent and RP Online, are using Taboola Newsroom as part of Taboolaâs platform, to increase readership and more effectively monetise.
Data show that news subscriptions have grown by more than 110% since the start of the Covid-19 pandemic and 58% of people will maintain their subscriptions post-pandemic.
With this development, Taboola is bringing significant advancements to help publishers that offer paid subscriptions to better understand, engage with, and convert registered users to paid subscribers. To date, select publishers have seen, on an average, a 30% increase in subscribers by testing Taboola Newsroomâs subscription offerings.
Taboola Newsroom now offers publishers Propensity to Subscribe, a feature that uses machine learning to identify, which users are more likely to subscribe and allows publishers to target engaged registered users with articles that promote the most subscriptions.
In addition, Taboola Newsroom gives publishers actionable data and insights into readership trends and the content that drives subscriptions, such as:
âNews publishers have continued to prove their resilience this year, especially during the pandemic, because they are a critical source of truth,â said Adam Singolda, CEO and Founder, Taboola. âWe are seeing that readers are more inclined now to support their favourite publications by becoming subscribers. With our new Newsroom subscription offerings to editors working with Taboola, publishers can capitalise on this trend and ultimately develop deeper and more longstanding relationships with readers.â
Advertisers use Taboola to reach their target audience when theyâre most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetisation and engagement. The company is headquartered in New York City with offices in 18 cities worldwide.