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Rana Daggubati ventures into content creation, announces his digital platform South Bay

It will host a varied mix of content from 11 am to 1 pm on their YouTube channel. From live chats, snackable short forms, news, music, animation, fiction and non-fiction, there will be something for everyone

Actor, producer and entrepreneur Rana Daggubati  has now ventured into content creation and has launched his newest platform South Bay — a channel featuring exciting and quirky content for the audiences. It is all set to be launched on November 15.

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With an aim of creating diverse content and a dialogue between the creators and audiences, South Bay will host a varied mix of content from 11 am to 1 pm on their YouTube channel. Right from live chats, snackable short forms, news, music, animation, fiction and non-fiction, there will be something for everyone.

With their Millennial News segment, they’ll bring news gaining traction over the Indian internet. Irreverent promises to be a Gamechanger in the Indian animation ecosystem. Their unscripted content includes two shows with bonafide South superstars — Coming Back to Life with Lakshmi Manchu and Secret Box with Shruti Haasan that brings together personalities from across the globe for a conversation on life after the pandemic.

For the music enthusiasts, Sublime Collective will serve as a six-month long campaign to promote handpicked independent artist across the country. These segments promise to envelop the audiences with their edgy, engaging and entertaining offerings.

Daggubati said, “This is a very exciting time to be a content producer, to innovate, experiment and create. Audiences are now more receptive allowing creators to go beyond the threshold and bring exciting, fresh, never-seen-before content. South Bay is just a step towards that vision. We have collaborated with independent talented, vibrant creators and have given them a main stream platform and with our mainstream talent we are bringing culture focused content, having a healthy mix of both. With South Bay, we want to build a cohesive community and interactive experiences for our audiences.”

South Bay has collaborated with Trilller as their exclusive and official short-form video content partner. Through cross promotions South Bay and Triller will promote respective content and programming of every single show will be packaged and uploaded specifically for the Triller format.  

Raj Mishra, Head of Triller India, said, “We are thrilled to announce an exclusive partnership with Rana Daggubati’s mutli-cultural content platform, Southbay, which brings alive a refreshed outlook of the rich cultural diversity of our country. With Rana Dagubatti’s holistic vision and the synergies shared between Triller and Southbay, we are certain the collaboration will bring in a wave of fresh opportunities for independent creators to showcase their talent. Stay tuned for exciting content.”

Daggubati is a multi-faceted personality with his work across different domains. From being a part of one of the highest grossing films ‘Baahubali’, to producing films and setting up a technology startups for building solutions for the media and entertainment sector, Daggubati has stepped into different shoes.

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